TEDx George — SHIFT Campaign

TEDx George's SHIFT campaign was a collaborative social media and event marketing project developed to build anticipation, engagement, and awareness leading up to the live TEDx George event. Working as part of a three-designer creative team, my contribution focused on the creation of promotional social media content and visual campaign assets designed for Instagram and digital platforms.

The campaign explored themes of innovation, perspective, movement, and intellectual growth through bold typography, futuristic visual treatments, high-contrast compositions, and motion-inspired design elements. The visual identity was crafted to reflect the concept of "shifting perspectives" while maintaining alignment with TEDx branding standards.

My role included the design of promotional social posts, campaign visuals, and reel content used throughout the campaign rollout. In addition to the creative work, I also assisted on-site during the event through my company, contributing to media support and content capture during the live experience.

The project combined static design, social media marketing, and motion-driven promotional content to create a cohesive digital campaign experience across multiple touchpoints.

• Instagram Social Media Designs
• Promotional Campaign Reels
• Event Marketing Visuals
• Campaign Content Assets
• Digital Promotional Graphics

Created as part of a collaborative three-designer team for TEDx George.