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Empilweni Education — Open Day Campaign

CAMPAIGNSOCIAL MEDIAPRINTEVENT MARKETING
Empilweni Education Open Day campaign — cover presentation

Overview

Empilweni Education approached this campaign with the goal of increasing awareness around their upcoming Open Day events while creating a stronger and more modern digital presence across social media and promotional platforms.

The campaign was designed to communicate opportunity, support, and growth to prospective students through bold typography, confident messaging, and a clean educational-focused visual identity. The overall direction focused on balancing professionalism with approachability, ensuring the content felt both informative and welcoming to future learners.

I was responsible for designing the campaign visuals across multiple touchpoints, including social media promotional graphics, a Facebook banner, and a printed flyer. The designs were created to maintain strong visual consistency while adapting effectively across both digital and print formats.

The visual system combined Empilweni Education's existing brand colours with modern layout structures, high-contrast typography, and engaging student-focused imagery to create a campaign that felt energetic, clear, and impactful.

Social Media & Facebook Banner

Empilweni Open Day — Facebook banner and Instagram post mockup

Promotional Flyer

Empilweni Open Day — printed flyer mockup

Colour Palette

Empilweni Navy

#0B1F4D

Sage Teal

#6DB6A4

Signal Red

#E63946

Soft Sky

#BFD8EA

Paper White

#F4F4F4

Deliverables

  • Social Media Campaign Graphics
  • Facebook Banner Design
  • Promotional Flyer Design

My Role

Design DirectionLayout DesignSocial Media DesignPrint DesignCampaign Visuals

Tools Used

Adobe PhotoshopAdobe Illustrator