Empilweni Education — Open Day Campaign

Overview
Empilweni Education approached this campaign with the goal of increasing awareness around their upcoming Open Day events while creating a stronger and more modern digital presence across social media and promotional platforms.
The campaign was designed to communicate opportunity, support, and growth to prospective students through bold typography, confident messaging, and a clean educational-focused visual identity. The overall direction focused on balancing professionalism with approachability, ensuring the content felt both informative and welcoming to future learners.
I was responsible for designing the campaign visuals across multiple touchpoints, including social media promotional graphics, a Facebook banner, and a printed flyer. The designs were created to maintain strong visual consistency while adapting effectively across both digital and print formats.
The visual system combined Empilweni Education's existing brand colours with modern layout structures, high-contrast typography, and engaging student-focused imagery to create a campaign that felt energetic, clear, and impactful.
Social Media & Facebook Banner

Promotional Flyer

Colour Palette
Empilweni Navy
#0B1F4D
Sage Teal
#6DB6A4
Signal Red
#E63946
Soft Sky
#BFD8EA
Paper White
#F4F4F4
Deliverables
- Social Media Campaign Graphics
- Facebook Banner Design
- Promotional Flyer Design
My Role
Tools Used