Back to portfolio
China Town — Asian Food Market Campaign
PAID ADS•SOCIAL MEDIA•EVENT MARKETING•COPYWRITING
Overview
A multi-campaign paid social media advertising project created for China Town Cape Town & China Town Sable Square. The campaigns included promotional social posts, Facebook banners, carousel ads, and event marketing creatives designed to increase engagement, visibility, and in-store foot traffic.
Facebook Banner
Social Media Post
My Role
- Social Media Design
- Paid Ad Creative Design
- Campaign Visual Direction
- Copywriting
- Facebook Banner Design
- Carousel Ad Design
Campaigns Included
- Asian Food Market Campaign
- Women's Month Campaign
- DIY & Hardware Promotions
- Winter Fashion Campaign
- Seasonal Retail Promotions
Creative Direction
- Bold typography
- Strong visual hierarchy
- Bright campaign-driven colour palettes
- Social-first layouts
- Scroll-stopping ad creatives
- Consistent brand application across campaigns
Results
- Confirmed increase in mall foot traffic
- 50,000+ impressions on the Asian Food Market campaign
- Significant improvement from previous 10k–20k average impressions
- Stronger engagement across Facebook and Instagram paid campaigns
Deliverables
- Social Media Posts
- Carousel Ads
- Facebook Banners
- Paid Advertising Creatives
- Promotional Campaign Graphics
- Event Marketing Visuals