TailGrow Pets — Logo, Brand & App

Brand•Logo•App Concept

TailGrow Pets is the consumer-facing sister brand to TailGrow — a calmer, more nurturing identity built for pet owners. The mark fuses a soft paw silhouette with a seated dog and cat, signalling care for the whole household. The palette shifts from agricultural greens to a trustworthy teal-to-navy gradient that reads as veterinary, modern and friendly.

Primary Logo

Colour Palette

Deep Navy

#10374A

Teal

#1F7A8C

Aqua

#5BB8C4

Mist

#BFE3E6

Cloud

#EAF4F6

Ink

#0A1F2B

Vehicle Branding

A soft wave of aqua wraps the lower body of the vehicle, anchored by the circular paw mark and the three-pillar promise: Better care. Happier pets. Stronger bond.

Mobile App Concept

Pet Profiles

A pet-first home screen — every animal in the household at a glance with health status and reminders.

Health Timeline

Vaccinations, treatments and check-ups tracked on a vertical timeline with clear status indicators.

Smart Reminders

Calendar-driven nudges for feeding, grooming and vet visits, tailored per pet.

Brand Promise

Better Care

Tools that make responsible pet ownership easier — records, reminders and routines in one place.

Happier Pets

A warm, approachable identity that puts the animal first across every touchpoint.

Stronger Bond

Design that supports the everyday rituals between owners and their pets.