Arasoft — Logo & Packaging

Arasoft is a tissue and hygiene brand focused on creating visually distinctive, retail-ready packaging across multiple product ranges. The project included logo design, packaging system development, colour differentiation, and shelf-ready branding for multiple variants.

Brand Identity

A modern, recognisable retail mark.

The identity was designed to feel modern, clean, and easily recognisable on retail shelves. The circular emblem and leaf icon represent softness, freshness, and everyday comfort while remaining versatile across multiple packaging categories.

Colour Palette

Magenta

#e91e8c

Royal Purple

#6a2c91

Orange

#f59522

Navy

#0d1f4a

Sky Blue

#1b9cd6

Light Green

#7ab83a

Forest Green

#2f6e2a

Soft White

#ffffff

Packaging System

Four ranges. One coherent system.

A scalable packaging system was developed to differentiate each product range while maintaining strong brand consistency. Each variant uses its own colour palette, wave pattern styling, and hierarchy structure to improve shelf visibility and customer recognition.

Arasoft

Deluxe

3 Ply

Arasoft

Supreme Comfort

Virgin 2 Ply · 350 Sheets

Arasoft

Premium

Virgin 1 Ply · 500 Sheets

Arasoft

Econo

Recycled 1 Ply · 500 Sheets